Case Study
Building a Stronger Brand for Open House Wembley
Brief
How We Set A New Benchmarks In Property Marketing and Buyer Engagement for Open House Wembley?
Open House Wembley is a leading hybrid real estate agency serving Wembley, Harrow, and Stanmore. Specialising in property sales, lettings, and management, the agency has built a reputation for offering reduced fees without compromising quality. By combining personalised service with the efficiency of a hybrid model, Open House Wembley is fast becoming a trusted powerhouse in North-West London’s property market.
Despite their strong reputation, Open House Wembley estate agent faced challenges in adapting to changing buyer and tenant behaviours across their service areas. For over a year, the agency had relied primarily on word-of mouth referrals, which limited its digital footprint. They aimed to boost brand awareness, drive website traffic, and increase local leads.
The Challenge
The past 18 months have brought noticeable shifts in the real estate market:
- Wembley property demand showed signs of slowing.
- Harrow’s rental market surged by 11% year-on-year (outperforming London’s average growth).
- Stanmore’s property sales remained stable, with over 546 homes sold between 2023 and 2024.
- Local SEO
- Brand story
- Local campaign strategy
Our Objectives
- Created zero branded keywords
We decided to combine Open House Wembley with relevant real estate and location based keywords. Our client required localised optimisation within their territory to increase lead generation for the business and website. - Enhance brand story
Open House Wembley required a deeper understanding of who their audience were in order to connect with them by providing their services. By knowing what people are searching for locally in relation to real estate within their franchise territory. - Increase direct website traffic
Our client also briefed us on the need to increase (CTR) click-through rates on their website, which will lead to an inquiring and marking valuation that was generated from our SEO efforts.
Vauxi Studios partnered with Open House Wembley to create a data-driven marketing strategy focused on:
- Building brand awareness across Wembley, Harrow, and Stanmore.
- Leveraging local SEO and keyword research to attract high-intent leads.
- Crafting a brand story that connects with property buyers, sellers, landlords, and tenants.
- Designing display advertising.
Our Strategy
Competitor and market insights
We analysed the top five local competitors and explored shifting buyer and tenant behaviours. This research helped us identify keyword gaps, untapped opportunities, and areas where Open House Wembley could stand out.
Local SEO optimisation
We developed a keyword strategy combining branded, local, and industry-specific terms. By targeting search terms including “letting agent Wembley”, “property valuation HA9”, and “estate agent Stanmore”, we positioned the agency to attract highly qualified, location-based leads.
Brand story development
We refreshed Open House Wembley’s website content—focusing on their About Us page, service descriptions, and area guides. This positioned the agency as both a local expert and a trusted part of a national real estate network.
Our Results
Measurable results summary
- Increased organic visibility across Wembley, Harrow, and Stanmore.
- Higher CTR (click-through rates) from improved meta titles and descriptions.
- Engagement uplift through structured storytelling and localised content.
Zero-volume keywords strategy
We created 58 hyper-local, long-tail keyword combinations incorporating postcodes and area-specific terms. While these showed low search volume in tools, they captured niche, intent-driven traffic, particularly via mobile and voice search. Enhanced lead generation potential with zero-volume and long-tail keyword strategies.
On-page optimisation
We delivered a 190% increase in optimised content, improving headers, metadata, and on-page structure. This not only boosted SEO performance but also enhanced user experience across devices.
Local keyword targeting
We leveraged high-performing local terms, including:
- “Letting agent Wembley” – 720 searches/month
- “Draycott Avenue” – 2,400 searches/month
- “HA9 7HE” postcode – 480 searches/month
Compelling brand story telling
By repositioning Open House Wembley as a professional yet approachable hybrid agency, we achieved:
- 220% increase in search impressions
- 75% growth in direct website traffic
In conclusion, through a mix of SEO-driven content, hyper-local keywords, and upcoming display ad campaigns, Vauxi Studios marketing has helped Open House Wembley strengthen its digital presence, attract more clients, and adapt to changing market conditions. With a clear roadmap and measurable results already in place, Open House Wembley is on track to become the local leading hybrid estate agency in Wembley, Harrow, and Stanmore—connecting more people with homes while keeping fees competitive and service personal.
