It is no secret Gen Z wants to reshape the future of the workforce. It has been tough for them in recent years. You can argue it has been even tougher with the introduction of AI and mass layoffs. It’s no wonder they have raised the question of where do; we go from here?

In the last two years, we have noticed a Generation Z freelance shift. They are turning away from the 9-5 in favour of self-employment and freelance roles like never before. Some are even using social medium to build a network. Gen Z freelance shift has seen them become more empowered. We look to explore the trend of how they are reshaping the future of work and carving out their paths to success. 

What Is The Work Style of Gen Z?

Generation Z has workplace expectations, the first set of Gen Z entered the workforce in 2019.  Here are some key points from ThoughtExchange’s about Gen Z at work:

• 96% of craves importance and inclusion in the workplace.
• 80% seek jobs that let them learn and develop multiple skills.
• 79% value managers who prioritise their growth, both personally and professionally.
• 53% consider workplace benefits crucial when job hunting.
• Generation Z will take a 19% pay cut for better working benefits.
• 39% prefer flexible working patterns, while 71% in remote hybrid setups prefer staying out of offices.

As their population in the workplace increases, they will become the majority. What could this mean for business? What is Gen Z’s working style? We know Generation Z are those born between 1996-2010. The oldest  are 28 as of 2024. They are one of the largest generations with 32% of the global population. But what makes them unique? 

Below Are A Few Characteristics Of A Changing Of The Guard:

• Flexible working: Gen Z’s work style is all about flexibility and freedom.
• Self-employed: They are ditching the 9-5 grind for self-employment and freelancing.
• Autonomy: Value independence and control over their careers.
• Problem solvers: They are innovative problem-solvers, adapting quickly to changes like AI and job market shifts.
• Work-life balance: Work-life balance is a priority, with prioritising experiences over traditional career paths. 

What Are The Top 3 Professions for Gen Z?

• Sustainable energy specialist
• Digital content creator
• Health and wellness coach

Why Are Gen Z More Likely To Freelance?

The question on everyone’s mind is, what is driving Generation Z to freelance? Is it the economy? Or all of the above?

Gen Z is taking charge of their careers amidst challenges. They feel constrained by the 9-5 work routine, craving more freedom. The pandemic worsened things, making them introverted and uncertain about job prospects. How did they choose to change this? Many are turning to self-employment or freelancing, with 69% diving into these opportunities. But what do the stats say? Surveys show that 70% of Gen Z’s are already freelancing or planning to, mainly due to rising living costs. While freelancing can be fulfilling, it may not always provide the stability of a full-time job, leaving Gen Z to balance independence with financial security. However, the final decision is always up to you.

How did freelancing become attractive to Gen Z? As freelancing amongst Gen Z has become the norm and will continue beyond 2024, we found the following number very interesting:

• Nearly 70% look to freelance in the future.
• Only 40% of Gen Z freelancers would go full-time, whilst 30% would only work part-time.
• 12% of Generation Z freelancers work various jobs to keep their skills up to date.

The Effects of Corporate Layoffs:

• They are looking for more stability.
• US Gen Z believes that by freelancing, they will never fall victim to layoffs.
• 36% see freelancing as a great backup option if they lose their jobs.
• 25% suggest that freelancing is more stable than traditional work.
• 18% believe freelancing will prevent them from being replaced by AI.

US Gen Z’s Want Autonomy Over Their Careers and Personal Life:

• 20% of Gen Z say that companies show no loyalty to employees. On the other hand, 70% of 16-20 years take up freelancing.
• Around -another 20% work to live instead of living to work. This number has risen by 3% from last year.
• 20% of Gen Z want control over return-to-office rules.

Why Is It Important To Attract and Retain Gen Z Employees?

Why attracting and keeping Gen Z employees matters:

• New ideas: Generation Z brings fresh perspectives, sparking creativity and innovation in your company.
• Tech skills: Grew up with technology, making them great at using new tools to make work easier and faster.
• Inclusion: Gen Z values diversity and wants everyone to feel respected, creating a better team atmosphere.
• Adaptability: They can quickly adjust to changes, which is crucial in today’s fast-paced world.
• Future leaders: Investing in Generation Z now means you are creating leaders who will drive your company forward later. To stay competitive, businesses need to attract and keep Gen Z talent. They bring unique skills and ideas that can help your company grow and succeed.

What Are The Benefits of Hiring A Gen Z Worker?

Does your business need to be more open to younger employees? Have you considered hiring more Gen Z in your workforce? You are missing out. If your business is not open to younger workers such as Gen Z, you are missing out. These young workers bring a breath of fresh air to your team, sparking creativity and driving growth with their innovative ideas. Raised in the digital era, they are tech wizards, making your workflow smoother and more efficient. In today’s competitive landscape, hiring Gen Z talent is not just a good idea—it is essential for staying ahead of the game and driving innovation.

How To Manage Generation Z In The Workforce?

Are you hiring Gen Z and don’t know how to manage them? Try to take some time to understand them. To effectively manage and understand this generation in the workforce, it is vital to tap into what makes them tick. Start by fueling their hunger for growth and learning. Gen Z thrives on personal development, so offering mentorship programs or online courses can keep them ready to go. Next, do not hold back on technology These digital natives are when it comes to technology, so give them the latest tools and platforms to work their magic and boost productivity.

Also, create an inclusive environment where everyone feels valued and respected. Gen Z champions fairness and equality, so fostering diversity is a sure-fire way to win their hearts. And last but not least, give them some wiggle room! Generation Z craves work-life balance and enjoys the flexibility to manage their schedules. By embracing these strategies, businesses can unleash the full potential of having them in the workforce and watch them shine!

How Our Digital Agency Support Gen Z?

At Vauxi Studios, our culture is all about being creative, innovative, and inclusive, which is what  Generation Z loves. We encourage everyone to share their ideas and work together as a team. This makes them feel valued and respected, and they love being part of a fair and equal workplace. We also offer chances to learn and grow. With our supportive culture and opportunities, Gen Z can shine and make an impact at our company.

To effectively collaborate with them as employees. Vauxi Studios will implement several strategies. Firstly, prioritise offering opportunities for growth and learning, which aligns with their desire for personal development. We aim to provide mentorship programs to develop their skillset that will keep them engaged and motivated. Secondly, embrace technology in the workplace, as they is tech-savvy and performs well in digital environments. Providing modern tools and platforms for communication and collaboration can enhance productivity. 

Lastly, offer them flexibility in work arrangements. This generation values work-life balance and appreciates the freedom to manage their schedules. By implementing these strategies, we can effectively harness the strengths of Generation Z and foster a dynamic and innovative work environment.