Welcome to Vauxi Local – your vibrant hub for all things local! We are the local neighbours of the Vauxi Insights blog. Vauxi Local is all about shining a spotlight on the communities right here in the UK. 

Why does this matter, you ask? Because local is where the heart is! We believe every local business deserves a chance to succeed and grow. You have probably got a cozy café down the street, a family-owned business around the corner, or maybe even a quirky boutique that sells the trendiest items. Local businesses deserve to be acknowledged and supported.

Vauxi Local is on a mission to empower local businesses like never before. We are here to provide local insights and content tailored specifically for you. But it is not just about businesses – it is about you, too! What can we do to support your business growth? We want to connect with all of you wonderful people who make our communities thrive. Whether you’re a business owner- or a proud resident.

Vauxi Local’s Mission Is To:

  • Highlight the importance of local SEO.
  • Tips and tricks to get a ranking on Google.
  • To strengthen the relationship between local businesses and consumers.
  • Build your online brand awareness- through PPC and web design business strategies for long-term growth.

Not long ago, at the turn of the century,  all you had to do was run a good business. Now you- have to be online. In 2024 and beyond you feel as though you now have to bend to the needs of search rankings. You feel lost and have more questions than answers. So what needs to change? Knowledge and understanding of local SEO. It is not something to shy away from but rather embraced more. As everyone goes online to search and shop, competition becomes stiff. Add in quarterly Google algorithm updates, the fall of COVID-19, lockdowns and a tight budget. Does it sound like a headache? At first glance, yes. But it is not. Local SEO is getting your business ranked on Google or local keywords that are fully optimised. 

Why Did We Decide To Create A Localised Blog?

In 2020, Vauxi Local noticed four years of contrast between business before and after the pandemic. The fallout was severe, and things were never quite the same. So we thought, how can we help solve this problem? We decided to create a localised blog to offer insights for local businesses and entrepreneurs. How could we restore the trust between local companies and local communities online? The short answer is local SEO.

Back in April-June 2020, businesses took a big hit with a whopping 30% decrease in sales, thanks to lockdowns and dwindling foot traffic. And as if that wasn’t enough, the arrival of new variants dealt an even heavier blow, with sales plummeting by 4-7% between 2021 and 2022. But hold on, there’s more because here is where the plot thickens: local businesses bore the brunt of it all, losing out on precious foot traffic during this turbulent time. Yet, amidst the chaos, savvy business owners discovered the magic of local SEO for their communities – and it paid off!

Think about it: while others were struggling to stay afloat, those in the know were leveraging local SEO to attract customers right to their doorsteps. And yes, here is a little tip: hiring a marketing agency during tough times like these? It’s not just smart. It was downright genius. Don’t just take our word for it – even The Guardian chimed in, revealing that in 2023, a staggering 52% of businesses went insolvent. The culprits? You guessed it: COVID and Brexit, the dynamic duo of economic upheaval. 

So, what is the bottom line? In times of crisis, the power of local SEO shines brighter than ever. It’s not just a lifeline for struggling businesses – it is a game-changer that can mean the difference between sinking and swimming in the stormy seas of recession. See why hiring a marketing agency in a recession is smart.  

Do not let that be your business that falls behind. Now, with marketing research and future-proofing your business, you too will remain resilient and see growth in the coming years. Get your business ranking on search engines today. Get in touch today for more details.